na BHATT-00000000061260 20081014101007.07 141008s2007|||| | g | 001 0 eng 0-324-40808-0 13 : 978-0-324-40808-9 010-27219260 JKPNPNA [21] 658.82 658.82 SHI i Shimp, Terence A Integrated marketing communications in advertising and promotion / Terence A. Shimp 7th ed. United States : Thomson South-Western, 2007 xx, 629 hlm. : ilus. ; 28 cm. Indeks Iklan Komunikasi dalam manajemen Pemasaran Penjualan Manajemen LNR JKPNPNA 0826nbm**2200012*a*4500 60000758:14-OCT-08*760000758:14-OCT-08*760000758:14-OCT-08*760000758:14-OCT-08*760000758:14-OCT-08*760000459:22-OCT-08*760000459:22-OCT-08*760000459:28-OCT-08*760000459:28-OCT-08*760000459:28-OCT-08* 187/PN-BH/2008