01051     2200301   4500001001900000005001500019035002200034008003500056040001200091100002100103245016900124250001700293300003700310020001800347041001300365082001000378084001600388260003000404500005800434500006700492500006700559650001400626700002300640700001900663740004500682850001200727990001000739BKTDB141120130006620210317115253  a0013-141113006660960306s1996||||   |   |d p   ||| |  aSBPKHAT1 aClancy, Kevin J.10aMarketing myths that are killing business = :bMitos-mitos marketing yang mematikan bisnis /cKevin J. Clancy, Robert S. Shulman ; diterjemahkan oleh Fandy Tjiptono  aEd. 1, cet 1  axiv, 398 hlm. :bilus. ;c23 cm.  a979-533-334-81 aindheng04a658.8  a658.8 CLA m  aYogyakarta :bAndi,c1996  aJudul asli : Marketing myth that are killing business  aTeks dalam bahasa Indonesia, diterjemahkan dari bahasa Inggris  aDiterbitkan atas kerjasama McGraw-Hill Books dan Penerbit Andi 4aPemasaran1 aShulman, Robert S.0 aFandy Tjiptono0 aMarketing myth that are killing business  aSBPKHAT  a28987