00765     2200265   4500008004100000001001900041005001900060020001800079020002200097035002100119040001200140082001700152084001700169100002200186245008900208250001200297260005100309300003600360500001100396650001400407650002500421650003100446650001000477850001200487021113s2007||||xxu|   g |    001 0 eng  BHTDB021120130011620131102095116.885  a0-324-40808-0  a978-0-324-40808-9  0012-021113011660  aSBPKHAT042[23]a658.82  a658.82 SHI i1 aShimp, Terence A.10aIntegrated marketing communications in advertising and promotion /cTerence A. Shimp  a7th ed.  aUnited States :bThomson South-Western,c2007.  axx, 629 hlm. :bilus. ;c28 cm.  aIndeks 4aPemasaran 4aPenjualanxManajemen 4aKomunikasi dalam manajemen 4aIklan1 aSBPKHAT