na 021113s2007||||xxu| g | 001 0 eng BHTDB0211201300116 20131102095116.885 0-324-40808-0 978-0-324-40808-9 012-021113011660 SBPKHAT [23] 658.82 658.82 SHI i Shimp, Terence A. Integrated marketing communications in advertising and promotion / Terence A. Shimp 7th ed. United States : Thomson South-Western, 2007. xx, 629 hlm. : ilus. ; 28 cm. Indeks Pemasaran Penjualan Manajemen Komunikasi dalam manajemen Iklan SBPKHAT