00799     2200265   4500008004100000001001900041005001700060020002100077035002100098040001200119082001700131084001700148100002300165245012000188250001200308260003300320300003600353500001100389504002500400650002500425650002400450700002600474700002100500850001200521241013s2008||||mau|   g |    001 0 eng dBKTDB241020130003820131024092316.4  a978-007-126391-7  0013-241013003860  aSBPKHAT042[22]a658.81  a658.81 WAL m1 aWalker, Orville C.00aMarketing strategy :ba decisions-focused approach /cOrville C. Walker, Jr., John W. Mullins, Jean-Claude Larreche  a6th. ed  aBoston :bMcGraw-Hill,c2008  axx, 346 hlm. :bilus. ;c26 cm.  aIndeks  aTermasuk Bibliografi 4aPenjualanxManajemen 4aPemasaranxStrategi1 aLarreche, Jean-Claude1 aMullins, John W.  aSBPKHAT