na 981014s2003||||jki| g | 001 0 eng d BKTDB2801201400071 20140128125930.241 013-280114007160 SBPKHAT [22] 658.834 2 658.834 2 WER b Wertime, Kent Building brands and believers : membangun merek dan pengikutnya / Ken Wertime Jakarta : Erlangga, 2003 xviii, 292 hlm. ; 25 cm. Merek dagang Pemasaran aspek psikologis SBPKHAT