00856     2200301   4500001002100000005001800021008004100039020001800080035001700098040001200115082001600127084001600143100002100159245010000180250001200280260004800292300003900340500001100379504002500390650001400415650002900429650001400458659000800472659000800480700001800488900002800506990002000534BHATT-0000000006119220081014091022.22160920|||||||||   |   |||   |||| ||ind||  a0-13-238209-1  0010-27213760  aJKPNPNA042[21]a659.1  a659.1 CLO i1 aClow, Kenneth E.10aIntegrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack  a3rd ed.  aNew Jersey :bPearson Prentice Hall,c2007.  axxiii, 515 hlm. ;bilus. ;c23 cm.  aIndeks  aTermasuk bibliografi 4aManajemen 4aMedia iklanxPerencanaan 4aPemasaran  aLNR  aLNR1 aBaack, Donald  00704nbm**2200012*a*4500  a1860/PN-BH/2008