na BHATT-00000000061192 20081014091022.22 160920||||||||| | ||| |||| ||ind|| 0-13-238209-1 010-27213760 JKPNPNA [21] 659.1 659.1 CLO i Clow, Kenneth E. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack 3rd ed. New Jersey : Pearson Prentice Hall, 2007. xxiii, 515 hlm. ; ilus. ; 23 cm. Indeks Termasuk bibliografi Manajemen Media iklan Perencanaan Pemasaran LNR LNR Baack, Donald 0704nbm**2200012*a*4500 1860/PN-BH/2008