na 20080430140444.44 BHATT-00000000038026 300408s2007||||nyu| g | 001 0 eng 0-07-110589-1 978-0-07-110589-7 JKPNPNA [21] 658.82 658.82 BEL a Belch, George E., 1951- Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch 7th ed. New York : McGraw-Hill, 2007. xxvi, 820 hlm. : ilus. berwarna ; 21 cm. Indeks Termasuk biblografi Komunikasi dalam iklan Iklan Strategi Belch, Michael A. JKPNPNA 1693/PN-BH/ 2008 0805/PN/2007 60000459:17-OCT-08* 010-25124460 0704nbm**2200012*a*4500