00670 2200241 4500008004100000001001900041005001900060020002100079020001700100035002100117040001200138082001800150084001800168100002800186245005000214250001200264260003600276300003900312500001100351504002500362650002900387850001200416021113s2008||||nyu| g | 001 0 eng BHTDB021120130004520131102085406.635 a978-007-127462-3 a007-127462-6 0012-021113004560 aJKPNPNA042[23]a658.827 a658.827 DUN p1 aDuncan, Tomq(Thomas R)10aPrinciples of advertising & IMC /cTom Duncan a2nd ed. aNew York :bMcGraw-Hill,c2008. axxvii, 774 hlm. :bilus. ;c25 cm. aIndeks aTermasuk bibliografi 4aMerek dagang (Pemasaran) aSBPKHAT