na 021113s2008||||nyu| g | 001 0 eng BHTDB0211201300045 20131102085406.635 978-007-127462-3 007-127462-6 012-021113004560 JKPNPNA [23] 658.827 658.827 DUN p Duncan, Tom (Thomas R) Principles of advertising & IMC / Tom Duncan 2nd ed. New York : McGraw-Hill, 2008. xxvii, 774 hlm. : ilus. ; 25 cm. Indeks Termasuk bibliografi Merek dagang (Pemasaran) SBPKHAT