
Judul | Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack |
Pengarang | Clow, Kenneth E. Baack, Donald |
EDISI | 3rd ed. |
Penerbitan | New Jersey : Pearson Prentice Hall, 2007. |
Deskripsi Fisik | xxiii, 515 hlm. ;ilus. ;23 cm. |
ISBN | 0-13-238209-1 |
Subjek | Manajemen Media iklan Perencanaan Pemasaran |
Catatan | Indeks Termasuk bibliografi |
Bahasa | Indonesia |
Bentuk Karya | Tidak ada kode yang sesuai |
Target Pembaca | Tidak ada kode yang sesuai |
No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
---|---|---|---|---|
1008030076 | 659.1 Clo i | Dapat dipinjam | UPT Perpustakaan Proklamator Bung Hatta - Ruang Baca Umum | Tersedia |
Tag | Ind1 | Ind2 | Isi |
001 | BHATT-00000000061192 | ||
005 | 20081014091022.22 | ||
008 | 160920||||||||| | ||| |||| ||ind|| | ||
020 | $a 0-13-238209-1 | ||
035 | 0010-27213760 | ||
040 | $a JKPNPNA | ||
082 | 0 | 4 | $a 659.1 $2 [21] |
084 | $a 659.1 CLO i | ||
100 | 1 | $a Clow, Kenneth E. | |
245 | 1 | 0 | $a Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack |
250 | $a 3rd ed. | ||
260 | $a New Jersey : $b Pearson Prentice Hall, $c 2007. | ||
300 | $a xxiii, 515 hlm. ; $b ilus. ; $c 23 cm. | ||
500 | $a Indeks | ||
504 | $a Termasuk bibliografi | ||
650 | 4 | $a Manajemen | |
650 | 4 | $a Media iklan $x Perencanaan | |
650 | 4 | $a Pemasaran | |
659 | $a LNR | ||
659 | $a LNR | ||
700 | 1 | $a Baack, Donald | |
900 | 00704nbm**2200012*a*4500 | ||
990 | $a 1860/PN-BH/2008 |
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