| Judul | Integrated marketing communications in advertising and promotion / Terence A. Shimp |
| Pengarang | Shimp, Terence A. |
| EDISI | 7th ed. |
| Penerbitan | United States : Thomson South-Western, 2007. |
| Deskripsi Fisik | xx, 629 hlm. :ilus. ;28 cm. |
| ISBN | 0-324-40808-0 978-0-324-40808-9 |
| Subjek | Pemasaran Penjualan Manajemen Komunikasi dalam manajemen Iklan |
| Catatan | Indeks |
| Bahasa | Inggris |
| Bentuk Karya | Bukan fiksi atau tidak didefinisikan |
| Target Pembaca | Umum |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 11201302311 | 658.82 [23] | Dapat dipinjam | UPT Perpustakaan Proklamator Bung Hatta - Ruang Baca Umum | Tersedia |
| Tag | Ind1 | Ind2 | Isi |
| 001 | BHTDB0211201300116 | ||
| 005 | 20131102095116.885 | ||
| 008 | 021113s2007||||xxu| g | 001 0 eng | ||
| 020 | $a 0-324-40808-0 | ||
| 020 | $a 978-0-324-40808-9 | ||
| 035 | 0012-021113011660 | ||
| 040 | $a SBPKHAT | ||
| 082 | 0 | 4 | $a 658.82 $2 [23] |
| 084 | $a 658.82 SHI i | ||
| 100 | 1 | $a Shimp, Terence A. | |
| 245 | 1 | 0 | $a Integrated marketing communications in advertising and promotion / $c Terence A. Shimp |
| 250 | $a 7th ed. | ||
| 260 | $a United States : $b Thomson South-Western, $c 2007. | ||
| 300 | $a xx, 629 hlm. : $b ilus. ; $c 28 cm. | ||
| 500 | $a Indeks | ||
| 650 | 4 | $a Iklan | |
| 650 | 4 | $a Komunikasi dalam manajemen | |
| 650 | 4 | $a Pemasaran | |
| 650 | 4 | $a Penjualan $x Manajemen | |
| 850 | 1 | $a SBPKHAT |
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