| Judul | Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch |
| Pengarang | Belch, George E., 1951- Belch, Michael A. |
| EDISI | 7th ed. |
| Penerbitan | New York : McGraw-Hill, 2007. |
| Deskripsi Fisik | xxvi, 820 hlm. :ilus. berwarna ; 21 cm. |
| ISBN | 0-07-110589-1 978-0-07-110589-7 |
| Subjek | Komunikasi dalam iklan Iklan Strategi |
| Catatan | Indeks Termasuk biblografi |
| Bahasa | Inggris |
| Bentuk Karya | Bukan fiksi atau tidak didefinisikan |
| Target Pembaca | Umum |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 1008029679 | 658.82 BEL a | Dapat dipinjam | UPT Perpustakaan Proklamator Bung Hatta - Ruang Baca Umum | Tersedia |
| Tag | Ind1 | Ind2 | Isi |
| 001 | BHATT-00000000038026 | ||
| 005 | 20080430140444.44 | ||
| 008 | 300408s2007||||nyu| g | 001 0 eng | ||
| 020 | $a 0-07-110589-1 | ||
| 020 | $a 978-0-07-110589-7 | ||
| 035 | 0010-25124460 | ||
| 040 | $a JKPNPNA | ||
| 082 | 0 | 4 | $a 658.82 $2 [21] |
| 084 | $a 658.82 BEL a | ||
| 100 | 1 | $a Belch, George E., $d 1951- | |
| 245 | 1 | 0 | $a Advertising and promotion : $b an integrated marketing communications perspective / $c George E. Belch, Michael A. Belch |
| 250 | $a 7th ed. | ||
| 260 | $a New York : $b McGraw-Hill, $c 2007. | ||
| 300 | $a xxvi, 820 hlm. : $b ilus. berwarna ; 21 cm. | ||
| 500 | $a Indeks | ||
| 504 | $a Termasuk biblografi | ||
| 650 | 4 | $a Iklan $x Strategi | |
| 650 | 4 | $a Komunikasi dalam iklan | |
| 700 | 1 | $a Belch, Michael A. | |
| 850 | $a JKPNPNA | ||
| 900 | 00704nbm**2200012*a*4500 | ||
| 902 | 760000459:17-OCT-08* | ||
| 990 | $a 0805/PN/2007 | ||
| 990 | $a 1693/PN-BH/ 2008 |
Content Unduh katalog
Karya Terkait :